Very.co.uk launched in July 2009 as a fun, friendly department store that aims to make the scary world of style more accessible. The big idea behind Very.co.uk is: whatever you do, do it in style.
The Very.co.uk shopper is fun-loving, doesn’t take herself too seriously and has an ‘up for it’, outgoing personality. Style is extremely important to her and she looks to Very.co.uk for inspiration to give her the style confidence she’s looking for. Very.co.uk’s combination of the latest catwalk trends and big name designer brands fits the bill perfectly.
Very.co.uk is becoming famous for its stylish own brands, including Definitions, which aims to take women stylishly from office to evening, and Love Label, which takes the latest high street trends and makes them high street ready. Fearne Cotton also designs a massively popular fashion collection for us and recently added furniture and homeware to her range.
Innovation is at the heart of Very.co.uk. In the last year alone, we became the first retailer to launch a personalised dynamic ad campaign in real time. We also hijacked our local high street in Liverpool by creating a digital ‘window shop’ featuring both NFC and QR communication technology. Oh, and delivered direct to a campsite as part of our partnership with V Festival.
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