Our Business

Source Direct International Limited (SDIL)

Source Direct International Limited (SDIL) is the far east-based sourcing operation for Shop Direct Home Shopping Limited. SDIL employs over 170 people and operates from Asia , with offices in Tirupur, Bangkok, Delhi, Dhaka, Hong Kong and Shanghai.

In order to provide our customers with great quality products at excellent prices, the team at SDIL is helping Shop Direct Home Shopping Limited grow the proportion of our business that is bought directly from manufacturers. By finding suppliers in over a dozen countries then getting designers and engineers to work on product development and manufacturing, the SDIL team is ensuring that the products we buy for our customers combine style, function and quality at affordable prices.

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