Being a purpose and values-led business means we operate with integrity, honesty and a joined-up approach. So to us, making sure our people feel special is just as important as achieving a healthy profit and over-the-moon customers. It also means that we’re crystal clear about where our business is going and the part we all play in helping it get there. We’re very proud of what we’ve achieved at Shop Direct and care about what we do, why we do it and what we’re aiming to achieve. And you can’t put a price on that!


Our purpose is why we exist – to make good things easily accessible to more people.

This is, quite simply, our reason for being. To sell great products that are simple to buy, through a range of digital channels, using a flexible range of personalised payment options. In a competitive retail market, this purpose is what sets us apart. It’s also the reason why we all get out of bed in the morning and the reason we’ve been around for more than 80 years.

We’ll admit it – we’ve set the bar for the future high – and we’re really excited about it! Everyone has a part to play in securing our position as a world class digital retailer for many years to come. The best bit is, you could play an important part too.


Underpinning our purpose, we have a clear set of values. These represent the very best of Shop Direct and how we do things around here. Developed by our own colleagues, who told us what motivates them and how they believe we should work together to achieve our ambitions, these values are authentic to Shop Direct and unite thousands of people’s approach to life and work.

This is what they said:











Trusted: we act fairly, honestly and responsibly

Our environment focuses on empowering and enabling people to succeed and do the best for our customer. We set high standards and a clear direction for all; if you understand what’s expected of you, you can focus on doing it to the best of your ability. So we give you freedom and space and trust you to do the right thing.

Ambitious: we are the best we can be

We want to give 100% – 100% of the time – to aim higher and push further for our customers. We expect the same from our people too. So we look for ambitious, hungry people; people with drive, determination and a bit of edge about them, because you’ll help give us one too.

Proud: we are proud of the part we play in people’s lives

We’re proud to make a real difference to our customers’ lives. The actions of everyone at Shop Direct, however big or small, are ultimately responsible for creating more happy customers. And we love that!

Innovative: we thrive on new ideas and learn from our mistakes

Being ‘world class’ means delivering leading edge technology and service. To achieve this, we need to push boundaries, welcome new ideas and embrace a ‘test and learn’ culture. Whatever your role, you’ll have a vital part to play.

Together: we succeed together

We value and recognise the contribution everyone has in delighting our customers. Whatever your role or specialist area of skill, you’re part of one big Shop Direct team. A team that’s dedicated, has fun and celebrates success along the way.

To us, these values are a set of guiding principles that we live by. It’s our way of keeping a culture that’s uniquely and distinctly ours. So we hope our values resonate and connect with you. We’re a down-to-earth business that’s focused on doing the right thing, so should you choose to join us, we hope these values will be as much a part of your life as they are ours.

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