Our customers are the lifeblood of our business. Without them, we simply wouldn’t exist. So, our vision is to create a centre of excellence that delivers a step-change in the level of market, competitor & customer understanding enabling a best-of-breed, personalised digital experience for our customer underpinned by an adaptive, self-learning, automated decisioning framework.
“My name is Graham Dodds and I’m a Customer Management Innovation Manager here at Shop Direct. I am responsible for driving value through holistic management of our customers, turning data and analytics into actionable customer strategies in order to bring our customers back to shop with us.”.
Graham Dodds, Customer Management Innovation Manager
Lyndsy Foster, Customer Intelligence Business Partner