GROUP CHIEF EXECUTIVE
Before being appointed as group CEO of Shop Direct in 2012, Alex was managing director at Lombard, the UK’s leading asset finance company and a division of RBS Group. He joined Lombard in 2008 from Barclays, where he held senior roles in both corporate and commercial banking. Prior to that, Alex was a management consultant, advising blue chip corporates from all sectors across Europe, the US and Asia-Pacific.
GROUP STRATEGY AND CUSTOMER DIRECTOR
Sasha Berson joined Shop Direct in September 2016 to release the full potential of our wealth of customer data. Berson, who has over 20 years’ experience including senior leadership positions in data-driven marketing and strategy, was previously Groupon’s EMEA chief marketing officer and vice president, where he established regional marketing strategies across more than 20 territories. Prior to that, he was at eBay, where he ran online and mobile marketing for eBay Europe and led marketing activities in the company’s expansion into Russia, China and Latin America. He has an MBA from Harvard.
FINANCIAL SERVICES CEO AND GROUP IT & LEGAL DIRECTOR
Sitting as a main board member of Shop Direct for six years, Neil combines being the CEO of Shop Direct Financial Services with group responsibility for all of Shop Direct’s technology and legal services. Prior to joining Shop Direct, he was the CEO of Sainsbury’s Bank. Neil’s earlier roles included CEO of personal loans for HBoS, COO for credit cards for HBoS and CTO for Royal and Sun Alliance. Prior to being promoted to his current role, Neil was Group COO for Shop Direct.
GROUP PRODUCT DIRECTOR
Matt has been with Shop Direct for four years. Before joining the executive board in November 2013, he was trading director responsible for both the electrical and seasonal and furniture and home business areas. Previously, Matt spent 12 years at Dixons, where he held various senior positions in the UK, as well as commercial director roles in the company’s Greek and Italian operations.
GROUP OPERATIONS DIRECTOR
Phil joined the board of Shop Direct in 2016 and leads the teams responsible for logistics, fulfilment and customer experience. He joined the company from Pets At Home, where he was executive director overseeing logistics, supply and business systems. Prior to Pets At Home, he was logistics director at Tech Data, a leading global IT distribution business.
GROUP PEOPLE DIRECTOR
Jacqui joined the board of Shop Direct following her appointment to the business in January 2009. Since then, she has delivered a far-reaching change programme within the business and driven a world class engagement score of 84%. She has also led the group in successfully engendering a purpose and values-led culture that enables people to deliver against its world class digital ambitions.
GROUP RETAIL AND TECHNOLOGY DIRECTOR
Jon Rudoe is combining our retail and IT teams in a new structure reflecting our focus on a personalised customer experience, whilst also leading marketing and trading. He joined in April 2017 from Sainsbury’s where as digital and technology director he covered all technology, digital businesses, digital and marketing innovation, and user experience. Before Sainsbury’s he was head of retail at Ocado, leading its web, marketing, product, supply chain, own brand and data science teams, helping to double sales at the etailer. Jon worked for Bain & Co. and was a venture capitalist early in his career. He holds an MBA with high distinction (Baker Scholar) from Harvard Business School.