As a business with ambitions to become world class at what we do, being purpose and values-led is crucial.
With our purpose in place – to make good things easily accessible to more people – we engaged colleagues from every area of our business in early 2013 to help us identify our values. Drawing these out from the bottom up rather than imposing them from the top down has meant that they ring true across every corner of Shop Direct.
Our values give us a code of conduct to live by and guide how we recruit, manage and reward our colleagues. They also help to make our business a great place to work, where every one of us knows what we can expect from each other.
Above all, they help us to create the right environment to fulfil our purpose and ambitions and to achieve sustainable profitable growth.
We act fairly, honestly and responsibly
We are the best we can be
We are proud of the part we play in people’s lives
We thrive on new ideas and learn from our mistakes
We succeed together