Littlewoods Ireland was awarded gold in the category of best integration of search into cross-channel marketing at the second international annual Search Engine Land Awards in New York.
This is the first year an Irish company has won a Landy Award, with Littlewoods Ireland overcoming stiff competition from international companies, including Morgan Stanley’s Super Bowl Campaign.
Littlewoods Ireland’s winning campaign looked to improve customer experience across all of their platforms for shoppers of their Autumn Winter collection in 2015 and was delivered in partnership with Dublin-based digital marketing firm Wolfgang Digital. The successful campaign involved optimisation across multiple forms of social media, as well as search – both organic and paid.
The Landy Awards received nearly 200 entries and were created to recognise excellence in search marketing initiatives. Entrants came from a range of sectors and disciplines across the world including companies such as Morgan Stanley, Deliveroo, Macys.com and Virgin America.com.
Speaking about the win, Rossa Butler, eCommerce and Marketing Manager for Littlewoods Ireland, said: “Customers today are no longer shopping on one device so ensuring they have a smooth and enjoyable customer experience whether it’s on our mobile site, desktop or through our social and digital activity is paramount.
“We’ve been working closely with Wolfgang Digital to make it as easy as possible for our customers to find what they need, when they need it and this is something we’re really passionate about.”
Littlewoods Ireland and Wolfgang Digital were one of five included in the shortlist for their category, which also featured:
- LSEO for The Commonwealth Medical College
- MediaVest / Spark for Morgan Stanley
- Power Digital Marketing for TheDrawShop.com
- Wolfgang Digital for Littlewoods Ireland
- Zimmerman & Be Found Online for Jamba Juice
The Littlewoods Ireland team has been busy making their mark in the industry in 2016, following recent wins at the All-Ireland Marketing (AIM) Awards, where the team took home the ecommerce award for their integrated Autumn Winter campaign, and at the 2016 Search Awards hosted by marketing publication, The Drum, where it scooped the best integrated campaign award and the gold grand prix award for the best overall campaign.