As group marketing director at Shop Direct I have the great pleasure of working with some of the most talented people in the retail industry. I am responsible for a variety of functions in the business, including marketing, PR, social media,customer acquisition, creative and art direction as well as photography and videography. That said, myself and my team are fundamentally a group of brand builders who have a passion for creating insight driven customer communication that drives preference.
Our ambition is to turn communication into conversation and awareness into loyalty. Across our portfolio, which includes Very, Littlewoods, Very Exclusive and Littlewoods Ireland, we are seeking to create the most enduring and loved retail brands across the UK.
The most successful individuals in this team and in Shop Direct as a whole demonstrate the courage to create and communicate a bold vision for the business and the empathy to build collaborative relationships. They also have the clarity to drive decisive action, the ambition to innovate, the humility to listen and learn, the resilience to continue on the journey and the passion for celebrating success.
Mark Benson, video editor
Esme Stone, Very Brand Lead