More awards success as Shop Direct wins best pureplay at Drapers Digital Awards

Shop Direct has won the accolades for best pureplay etailer with a turnover greater than £50m and best use of mobile at the Drapers Digital Awards 2017.

The event, which took place at the Hilton London Bankside on 25 April, celebrated the finest digital and ecommerce achievements in fashion retail – with the judges praising Shop Direct for ‘leading the way in optimisation technology’.

The wins, which were accompanied by a commendation in the best digital team category, represented the second major awards success of 2017 for Shop Direct, which also picked up two Retail Week Awards in March including best pureplay etailer.

Alex Baldock, group CEO at Shop Direct, commented: “It’s an honour to be recognised as one of the best fashion etailers in the country. We plan to keep investing in the tech and talent we need to take personalisation to the next level for our customers – as well as giving them the famous labels they love.”