The event, which took place at Hawker House, celebrated the most groundbreaking, effective and influential innovations in retail technology – with the judges praising Shop Direct for ‘demonstrating a truly innovative approach when employing technology to directly improve the customer experience’.
Shop Direct picked up gongs for Tech Team of the Year; Digital Launch of the Year for the Very.co.uk app’s service-based chatbot, Very Assistant; Marketing Initiative of the Year for Very.co.uk’s #LoveGiving campaign, and Digital Native for Nick Atkins, product owner for apps.
The wins, which were accompanied by a silver commendation in the Tech Retailer of the Year category, added to Shop Direct’s tally for 2017, which began with the digital giant being the first to win the OC&C Pureplay Etailer of the Year three times in a row at the Retail Week Awards back in March.
Alex Baldock, group CEO at Shop Direct, said:
“These awards are recognition of all the hard work our colleagues have ploughed in over the last year. The judges honed in on our progress with mobile optimisation, our industry-leading tech products and our ongoing digital transformation. It’s brilliant to see the industry celebrating our top talent – and we’re very lucky to be bursting with it. I couldn’t be prouder.”