Shop Direct took home four prizes at the Retail Week Tech and Ecommerce Awards, including the overall prize for excellence.
The event, which was held at the O2 Intercontinental Hotel in London, celebrated the smartest, most creative digital ideas, the most forward-thinking technology initiatives and the teams that are driving innovation.
In handing the overall award to Shop Direct, the judges praised the company’s digital transformation, testing programme and the rapid progress it has made in realising technology and ecommerce innovation.
The UK’s second largest pureplay online retailer, which recently announced its fourth consecutive year of record sales and profit, also triumphed in the ecommerce team of the year, IT team of the year and delivery or fulfilment innovation of the year awards, winning the latter with its partner Arrow XL.
These latest wins continue a year of awards for Shop Direct, which won three prizes at the Oracle Retail Week Awards, two at the Verdict Customer Satisfaction Awards and three at the Drapers Digital Awards.
Alex Baldock, CEO at Shop Direct, commented: “It’s fantastic that our winning streak has continued. It’s an honour to again be recognised for tech and ecommerce innovation, which is helping us reach our ambition – to become a world class digital retailer.
“And when it comes to innovation, there’s even more to come from us. We believe that artificial intelligence and machine learning, which we’re already using, can help us make huge strides in personalisation over the coming years. We’re really backing this technology – so watch this space.”