Shop Direct’s London hub opens for business

Shop Direct, the UK’s second largest pureplay digital retailer, has opened its London hub at 111 Buckingham Palace Road. The office, known as Sky Victoria, will host colleagues working across data science, IT, eCommerce, product and brand.

The 25,000 sq ft space, designed by award-winning interior design specialists SpaceInvader Design, reflects Shop Direct’s focus on m-commerce and personalisation, and is planned with the company’s shift towards agile working practices at its centre.

The hub includes a range of different collaboration spaces, product showrooms, industry-leading wireless technology, a tree-lined catwalk and room for up to 250 colleagues, who will comprise a mix of new hires, existing colleagues, and some who will split their time between London and the company’s head office in Liverpool.

The space also features a nod to the digital pureplay etailer’s history, with a heritage wall featuring images of past Littlewoods catalogues, digital screens displaying real-time performance data and analysis, and relaxation spaces, including day beds and a games area.

The London hub will play an important role in delivering and maximising some of the company’s landmark growth initiatives. These include its investment in advanced analytics, machine learning and artificial intelligence, the continued development of advanced IT capabilities, and the expansion of its brand roster and recently launched own label, V by Very.

On Thursday 3 August Shop Direct will, with partners, host its first event at the office – a meet-up for the London tech community designed to fuel collaboration.