Shop Direct ramps up big data investment with senior hire

Shop Direct, the UK’s second largest pureplay online retailer, has continued its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics. Gael, who has over 10 years’ experience as a leader in analytics and statistics, will head a team of over [...]

2016-06-30T06:06:48+01:00June 30th, 2016|

More awards success: Shop Direct triumphs at Drapers Digital awards

Shop Direct won three Drapers Digital Awards, including Best Digital team, at a ceremony on 28 April 2016. The awards, which were held at the Grosvenor House Hotel on London’s Park Lane, celebrated the finest digital and ecommerce achievements made in fashion retail. Shop Direct also took home the prize [...]

2019-10-21T13:17:37+01:00April 29th, 2016|

Tangiblee’s size comparison technology right fit for Shop Direct

New ecommerce technology that allows customers to virtually compare the size of products they want to buy with a model in their own size or items they already own has helped Shop Direct to boost mobile sales conversion across a number of product categories on, and The [...]

2016-03-31T13:07:24+01:00March 31st, 2016|

Shop Direct strengthens ties with Israeli tech scene

Shop Direct, the UK’s leading multi-brand online retailer, has formed commercial partnerships with two Israeli start-ups after successfully trialling their innovative new ecommerce technologies with customers in its in-house user experience lab. Cimagine Media has created the world’s first truly markerless augmented reality app, allowing customers to visualise how items [...]

2019-10-21T16:39:44+01:00May 9th, 2014|

Shop Direct accelerates testing programme with in-house UX lab

Shop Direct, the UK’s leading multi-brand digital retailer, is aiming to treble the number of tests it runs on its websites within 18 months, after opening an in-house user experience (UX) lab. The UX lab is a permanent facility situated in Shop Direct’s head office in Speke, Liverpool. Its aim [...]

2019-10-21T16:42:47+01:00May 8th, 2014|

Record Christmas for Shop Direct

Shop Direct, the UK’s leading multi-brand online retailer, with digital department stores including, and, provides a Christmas trading update for the six weeks up to and including Friday 27th December 2013. Trading highlights: Total group sales for the six-week period (excl. VAT) up 5% on last year [...]

2019-10-21T16:45:55+01:00January 13th, 2014|